"Moral Values" Voters Outnumbered 4 to 1
On 'Moral Values,' It's Blue in a Landslide
New York Times, November 14, 2004
FAREWELL to Swift boats and "Shove it!," to Osama's tape and Saddam's missing weapons, to "security moms" and outsourced dads. They've all been sent to history's dustbin faster than Ralph Nader memorabilia was dumped on eBay. In their stead stands a single ambiguous phrase coined by an anonymous exit pollster: "Moral values." By near universal agreement the morning after, these two words tell the entire story of the election: it's the culture, stupid.
"It really is Michael Moore versus Mel Gibson," said Newt Gingrich. To Jon Stewart, Nov. 2 was the red states' revenge on "Will & Grace." William Safire, speaking on "Meet the Press," called the Janet Jackson fracas "the social-political event of the past year." Karl Rove was of the same mind: "I think it's people who are concerned about the coarseness of our culture, about what they see on the television sets, what they see in the movies ...
There's only one problem with the storyline proclaiming that the country swung to the right on cultural issues in 2004. Like so many other narratives that immediately calcify into our 24/7 media's conventional wisdom, it is fiction. Everything about the election results - and about American culture itself - confirms an inescapable reality: John Kerry's defeat notwithstanding, it's blue America, not red, that is inexorably winning the culture war, and by a landslide. Kerry voters who have been flagellating themselves since Election Day with a vengeance worthy of "The Passion of the Christ" should wake up and smell the Chardonnay.
The blue ascendancy is nearly as strong among Republicans as it is among Democrats. Those whose "moral values" are invested in cultural heroes like the accused loofah fetishist Bill O'Reilly and the self-gratifying drug consumer Rush Limbaugh are surely joking when they turn apoplectic over MTV. William Bennett's name is now as synonymous with Las Vegas as silicone. The Democrats' Ashton Kutcher is trumped by the Republicans' Britney Spears. Excess and vulgarity, as always, enjoy a vast, bipartisan constituency, and in a democracy no political party will ever stamp them out.
If anyone is laughing all the way to the bank this election year, it must be the undisputed king of the red cultural elite, Rupert Murdoch. Fox News is a rising profit center within his News Corporation, and each red-state dollar that it makes can be plowed back into the rest of Fox's very blue entertainment portfolio. The Murdoch cultural stable includes recent books like Jenna Jameson's "How to Make Love Like a Porn Star" and the Vivid Girls' "How to Have a XXX Sex Life," which have both been synergistically, even joyously, promoted on Fox News by willing hosts like Rita Cosby and, needless to say, Mr. O'Reilly. There are "real fun parts and exciting parts," said Ms. Cosby to Ms. Jameson on Fox News's "Big Story Weekend," an encounter broadcast on Saturday at 9 p.m., assuring its maximum exposure to unsupervised kids.
Almost unnoticed in the final weeks of the campaign was the record government indecency fine levied against another prime-time Fox television product, "Married by America." The $1.2 million bill, a mere bagatelle to Murdoch stockholders, was more than twice the punishment inflicted on Viacom for Janet Jackson's "wardrobe malfunction." According to the F.C.C. complaint, one episode in this heterosexual marriage-promoting reality show included scenes in which "partygoers lick whipped cream from strippers' bodies," and two female strippers "playfully spank" a man on all fours in his underwear. "Married by America" is gone now, but Fox remains the go-to network for Paris Hilton ("The Simple Life") and wife-swapping ("Trading Spouses: Meet Your New Mommy").
None of this has prompted an uprising from the red-state Fox News loyalists supposedly so preoccupied with "moral values." They all gladly contribute fungible dollars to Fox culture by boosting their fair-and-balanced channel's rise in the ratings.
...
